5 Video Marketing Statistics that will boost your strategy
Video marketing can be a magical and adaptable tool to get across your message that can often be over complicated to explain in voice, sales pitches or meetings. The art of a good explainer or promotional video is a great way to build your brand and convert leads into sales, whilst also fitting in with the human races current attention spans for visual content.
A video marketing strategy based on hard backed data and bench marks can guide your content to success. We've put together a short list here of some of the most valuable video marketing statistics that are out there.
1. More than 45% of Internet Users watch online videos.
The key to allowing your audience to hear your message is to use the channels that they prefer and the ones they are already exposed to. Of course, written content is still popular but more than 45% of internet users all around the world reported watching at least one online video per month. This would suggest that the average user can be exposed to over 32 videos per month, and 100 million internet users watch online videos every day!
2. Time Spent Watching Videos Has Increased significantly.
Latest video marketing statistics indicate that we not only watch an average of 14 minutes and 6 seconds of You tube every day, but two-thirds of video marketing clip viewers are still watching after 30 seconds. Great news for for video marketers and attention spans are getting longer.
3. The Average Internet User Will Spend 88% More Time On A Website That Has Video.
A study has found that if your website has video content, the average internet user will spend 88% more time on it. The logic behind it is fairly simple, if your viewers can’t take their eyes off your video, they will stay on whatever website is hosting it. Embedding a video (or even better, multiple videos!) on your website and seeing how it affects the average time on page metric is often a good way to start testing the power of this medium. Often, clients of ours will have an overview video on the main page and then separate videos on each sub page.
4. An Explainer video can Increase Conversion Rates By 144%.
It’s been found that when businesses included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%. This can increase conversion rates by as much as 144%! So, if nothing else, video marketing statistics keep proving just how effective video content is when it comes to your email marketing strategy!
5. 84% Of People Bought A Product After Watching A Video.
Both product videos and customer testimonials are both amazing tools to boost sales and animated explainer videos remain one of the most effective types of video content to convert leads. In fact, video statistics show that 84% of people have been convinced to buy a product or service by watching a brand’s video. This proves that explainer videos will always stand up to the memory attention of your customer base.